WHY FEATURES DON'T MATTER ANYMORE: THE NEW LAWS OF DIGITAL TECHNOLOGY
——Andreas Pfeiffer
"10 fundamental rules for the age of user experience technology",
1．More features isn't better, it's worse；
2．You can't make things easier by adding to them；
3．Confusion is the ultimate deal-breaker；
4．Style matters；
5．Only features that provide a good user experience will be used；
6．Any feature that requires learning will only be adopted by a small fraction of users；
7．Unused features are not only useless, they can slow you down and diminish ease of use；
8．Users do not want to think about technology: what really counts is what it does for them；
9．Forget about the killer feature. Welcome to the age of the killer user-experience；
10．Less is difficult, that's why less is more。
